Make it clearly differentiated with 3D visuals
Have you ever been in that position where you know what you are looking for, but not which exact product or brand you want to buy? Well, I've been and probably you have too.
Find the differences: the game
With an abundance of products and brands available in the market, it can be challenging to find the right product that fits your needs. It's not uncommon to know what you are looking for but not which exact product or brand to buy. This is especially true when it comes to technology and innovative products, where the market is flooded with new gadgets.
One of the main challenges when looking for a product is the difficulty in comparing products and knowing their advantages at first glance. The lack of information and quality visual material makes it even more challenging. It's not just a matter of choosing between two products; it's about finding the one that is best suited to your needs.
Depending on the item, you might go to your trusted lawnmowner dealer, to the mall or search online, in order to compare and try to make an informed purchasing decision. In any case, it's more likely you find yourself playing the "Find the differences" game and having to put a not-so-enjoyable amount of attention to compare the products and its features.
- The shop around the corner: they are still there and many trust them. Safe time and headaches by asking your trusted (or maybe just closest) specialist. They will advice you and reduce the need to make a challenging comparison.
- The anonimity of the mall: plenty of options, no-one to judge. Take your time, ask without feeling the pressure to buy. Get prices easily, but probably not much information about the real specifications and differences between products. Just an outline, enough to make a quick decision but probably not the best-informed one.
- An online world full of options: of course, everything is online. Almost everything. Now you can even ask ChatGPT to make a summary for you. But still, what we find online is too much information, too scattered. It still takes hours, if not days, to find complete accurate information and make a good product comparison when starting a search from scratch.
Take your customers to the "solutions" page
Above, I used the case of a lawnmowner in order to exemplify a situation we've all suffered at some point when buying any kind of tech consumer goods. But now, think of the industry. Many purchasing specialists, SME managers and technical staff have this same feeling in the professionals market. Your company might have the right product for them, but are its advantages and key differentiating points clear? Facilitating this information will it make it easier for them to consider your product, be it a machine, tool or protective equipment.
Make their job and decision-making easier, take them to the "solutions" page of the differences game.
Generate the best first impression by communicating your product, its features and advantages clearly. 3D content such as renders and infographics are here to help you do so. Highly customizable, detailed and realistic, they can show every part of the product. Distinctive features and innovative materials are highlighted by using the best view angle, lighting and textures. All virtually, without the need for big investments or demanding photo sessions.