Assembly made easy with 3D visualization

In this article, we present one of the projects where we created 3D visual content for a stool that is assembled using a system of 3D-printed parts.

Photograph of the Miramoura detachable stool in a living room.

The goal was to communicate the assembly instructions clearly and in a nice way.

This design is part of a series of modular stools that we created for our brand Miramoura. Its main value lies in being a simple and easily detachable wooden stool. However, it is not foldable, and it has several pieces that need to be fitted together.

The system is very intuitive and consists of just a few pieces: three wooden parts, four supports, and two wedges made of plant-based PLA through additive manufacturing or 3D printing.

To ensure that anyone receiving the stool could put it together, we designed assembly instructions. The result was an image like this with instructions that we included in the package when shipping.

Assembly instruction brochure for a Miramoura detachable stool.

But before we ship anything, we have to sell it, we have to attract our customers and make them perceive the advantages of this design at first sight.

How do we communicate that it's easy to assemble and disassemble?

Initially, we recorded a video of Carmen assembling the product.

This video was great and served its purpose. However, it was quite long and not eye-catching. We believe it works well to show how to assemble the product naturally and convey the closeness and atmosphere that potential customers will enjoy. But we felt that something was missing…

That's when we created the 3D animation.

With the 3D visualization of the assembly, we produced a much shorter video that attracts the viewer's attention directly to the product, the stool, and what we want to communicate, that it is innovative and easy to assemble and disassemble. This is because it is a much simpler image: there is only one element (the stool, the product we want to communicate about) and there are no distracting elements in the background.

This 3D animation is perfect for communicating on social media or at events where our customers are just taking a quick look and not going to spend time watching a video that doesn't catch their attention.

The sharpness and simplicity it conveys, while maintaining realism about the product, are also a very positive point in the impression it creates compared to conventional video.

Every graphic content has its function

Three images: animation, video recording, and instructions.

All these contents are necessary and serve different functions in the product communication.

  1. 3D animation: it captures attention and is capable of quickly communicating what our product is (a stool) and its main value (that it is simple and no tools or screws are needed to assemble it).
  2. Assembly video: once attention is captured with the animation, we want to convince with the video. It shows a person to empathize with and sets the viewer in the right environment.
  3. Instruction booklet: after the purchase is made, with the booklet we provide all the detailed information about the assembly to facilitate the use of the product. In a graphical way, without the need to translate into different languages.